Golf Pride Corporate Headquarters
Eaton Golf Pride
Architecture, Interiors
35,996 sf
2019
A New Grip on Company Culture.
Pinehurst, NC
Located at the entrance to Pinehurst’s historic No. 8 golf course, Golf Pride Global Innovation Headquarters was designed as a destination that reflects the company’s position as the global leader in golf grip technology. Combining architecture and interiors into a seamless experience, the facility serves as a workplace, innovation center, client destination, and community gathering space rooted in the heritage of one of golf’s most iconic locations.
Hear from Golf Pride on how their new space transformed their culture.
The building’s design responds to the character of Pinehurst, balancing a contemporary architectural expression with materials and forms that complement the area’s natural landscape and longstanding golf tradition.
Positioned to engage both visitors and employees, the headquarters creates a welcoming presence along the course while reinforcing Golf Pride’s commitment to innovation, craftsmanship, and the future of the game.
Designed around innovation.
At nearly 36,000 square feet, the headquarters combines corporate offices, innovation spaces, client engagement areas, and product showcase environments within a cohesive architectural framework. Transparent connections between departments place product development on display and encourage interaction between teams, while strategically planned circulation supports collaboration and flexibility throughout the workplace.
Branded interior experience.
The interior design draws directly from Golf Pride’s products and culture, weaving subtle references to grip patterns, textures, and materials throughout the space. From custom lobby features and branded graphics to lighting inspired by the company’s products, every detail reinforces the Golf Pride identity while creating an elevated experience for employees, clients, and visitors.
An indoor nine-hole putting course connects key destinations throughout the facility, encouraging movement, product testing, and employee engagement while reinforcing the company’s deep connection to the game.
A central Social Hub and open-air courtyard serve as the heart of the building, creating opportunities for gathering, informal meetings, and workplace interaction.
Open workspaces, flexible meeting environments, and thoughtfully integrated collaboration zones support a dynamic and highly connected workplace culture.
Cline’s willingness to listen to us, ask us hard questions and propose solutions…we just had a great style of collaboration between us and the Cline team.
Jamie Ledford
President, Golf Pride
