Apartments developers turn to even more amenities

When I toured Charlotte’s newest high-end apartments last fall, I didn’t see how the amenities could get much nicer: Waterfall hot tubs, massage rooms, dog washes and more marked a level of luxury I certainly didn’t get when I rented my first apartment a whole decade ago.

Turns out, there’s a whole level of apartment amenities even beyond those. Charlotte’s high-end apartments are turning to amenities with a higher level of service, even splashier rooftop pools and decks and exclusive features such as private bars to differentiate themselves.

“The level of amenities in some of these projects is over the top,” said Gary Cline, managing principal of Cline Design Associates. He was speaking at a Bisnow forum on apartment development, held Wednesday at the Duke Mansion. “That’s just normal.” (read more)