Golf Pride, the global leader in golf grip innovation and technology based in Pinehurst, NC was in search of a new corporate headquarters. It was imperative that the design of this corporate headquarters respect the rich history of Pinehurst while also reflecting the company’s innovation efforts as a premier brand in the golf industry. They selected Cline Design to help them realize their vision, working closely together to imagine an office environment that reflected their culture of collaboration, transparency, flexibility, and community.
The new 35,996-square-foot headquarters takes cues from its surroundings and is designed to blend with its neighbors and embrace the Pinehurst community brand. A courtyard was intentionally located in the center of its headquarters and is surrounded by large glass panels providing the transparency their culture encourages. The space serves as a gathering space for the company or a quiet get-away for employees.
A new open-office concept was implemented with carefully placed collaboration areas encouraging their workforce to connect for planned meetings or impromptu brainstorming sessions. Elements of the design of their industry leading golf grips have been subtly woven into the fabric of the building, from the golf grip mimicked lobby lighting greeting its visitors and employees, to floor-to-ceiling wall graphics showcasing Golf Pride’s culture and inspiration. A putting course can be found along the perimeter of the building, not only encouraging the staff to break away, but providing an opportunity to test products as they’re developed in their research and development department.
The building and its spaces continue to shape the culture of Golf Pride and evolve with the company as they grow.